After his success is Colombia, Beto brought the class to the United States, and in 2001 he was approached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on his fitness philosophy. The three young entrepreneurs trademarked the word Zumba and set a goal to expand the brand all over the world.
Perlman and Aghion secured a deal with a large infomercial company to launch the concept nationwide resulting in the sale of hundreds of thousands of videos in the U.S. market. The overwhelming response created a demand for more Zumba instructors, so Zumba Fitness created an instructor training program to satisfy the growing demand. The program was an instant success. By September 2006, there were thousands of Zumba instructors worldwide.
Zumba Fitness teamed with the Kellogg Company to develop a fitness campaign for the Hispanic market. The Kellogg Company has since expanded the campaign to five additional countries. The Zumba program has been featured on millions of boxes of Kellogg’s Special K cereal around the world.
Zumba Fitness launched a successful infomercial campaign in Spanish for the U.S. Hispanic market and Latin America, increasing sales to millions of DVDs in over 30 countries.
The explosive demand for Zumba instructors across the nation and abroad spurred the creation of the Zumba Academy™, the educational division of Zumba Fitness. With top-notch leadership from a diversified team of professional choreographers, fitness experts and certified education specialists, the Zumba Academy has raised the bar and set a new standard in fitness programs, ensuring the highest level of integrity, quality and dedication to excellence, and exceeding industry standards.
Zumba Fitness and the Zumba Academy have aligned with AFAA (Aerobics and Fitness Association of America), ACE (American Council on Exercise), IDEA (the world’s largest association for fitness professionals), SCW Fitness Education, Can-Fit-Pro (International Trade Show and Conference in Canada), and many top national and international fitness facility chains and organizations. Instructors who complete workshops offered through the Zumba Academy are also eligible to receive continuing education credits (CECs) to satisfy recertification requirements from many of these associations.
The Zumba program launched internationally and currently spans six continents – North America, South America, Europe, Africa, Asia and Australia. Now, the entire world is partying to the exciting rhythms of the Zumba Fitness-Party™!
Zumba Fitness launched its third DVD collection with direct response industry leader, Guthy Renker. This time around, Zumba Fitness has added exciting surprises like the Zumba® Toning Sticks and the Zumba® LIVE! Workout